Madness Japan is a lure manufacturer based in Kyoto, Japan.

“For the sake of a single catch, you cast again and again.
Beneath the surface, the lure swims, trembles, and entices—as if it were alive.
Its movement strips fish of reason, awakening an irresistible impulse.
The strike that shatters the surface.
The pulse that runs through the line.
The moment when life meets life.
What awaits is an experience beyond the catch—it is the birth of Madness.
That Madness becomes a story that crosses borders, transcends generations, and connects anglers around the world.
MADNESS delivers the lures that create those stories.

From MAD to MYTH.
And the one who weaves the myth—is you.”